Shake hands
and don’t let go.
Adidas Neo
Selena Gomez
Emerging Designer We love concepting, producing, and delivering big campaigns. NEO was launching its first collection with Selena Gomez and wanted to represent her as more than an autograph on the label, as a true collaborator. We crafted a story about her passion for design and positive encouragement for teens to “live their style.” A 360° campaign with consistent messaging from advertising to digital/social, activations and events, all seamlessly tied together for a robust and engaging consumer experience at each point of contact. (Ms. Gomez is a true pro and a delight to work with, BTW.)

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