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Adidas Originals
Harlem GLC

No one’s a bigger sneakerhead than the Princess of Harlem, Teyana Taylor. So when adidas Originals tasked us with launching her signature shoe, we hit the ground running. We concepted and executed a full 360° campaign, from social/digital to retail.

Fast-forward to NBA All-Star Weekend in Houston. The Originals Harlem GLC launch was slammed with hundreds of her biggest fans. Hundreds more were crowded outside, beating on the glass doors, begging to squeeze in past security.

After launching the fastest-selling shoe in adidas history (and creating a deluxe PR kit that literally brought Teyana’s mother to tears), we remember that project as the Harlem “Good Luck Charm.”

  • Product photography
    [photography: Steve Steckly]

  • eCommerce background
    [photography: Steve Steckly]

  • .com masthead
    [photography: Steve Steckly]

  • Retail banner

  • Retail kit

  • In-store event

  • In-store event

  • In-store event

  • In-store event

  • In-store event

  • Harlem GLC Launch
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