Shake hands
and don’t let go.
OUR IMPRESSIONS MAKE AN IMPRESSION.
adidas Training
adiGirl

Q: Can we develop a campain for a new teen-focused product line that launches in eight weeks?
A: We’ll do you one better and make it genuinely inspiring.

Male or female, an athlete is an athlete. The young female works as hard if not harder than the male. It’s time to recognize that. We got fired up – like, manifesto fired up:

I OUT-WORK, OUT-HUSTLE, OUT-THINK. LIKE AN ATHLETE.
I’M UP AT THE CRACK OF DAWN FOR THE EARLY WORKOUT. LIKE AN ATHLETE.
I BLEED FOR MY TEAM. LIKE AN ATHLETE.
I’VE GOT MY SQUAD’S BACK. LIKE AN ATHLETE.
I LOVE SPORT. LIKE AN ATHLETE.
I AM A DAUGHTER, STUDENT, GIRL, HUMAN, SURE…
BUT AT MY CORE I’M AN ATHLETE.
SO CRUSH ON THIS.

We made an empowering campaign giving strength, instilling confidence, and recognizing her as an
athlete – in that spirit. Stills/video shoot in that spirit. Thought-provoking messaging and visuals in that spirit. Unexpected social strategy in that spirit. We’re still buzzing a little in that spirit.

  • CAMPAIGN IMAGERY
    [PHOTOGRAPHY: RENNIE SOLIS]

  • CAMPAIGN IMAGERY
    [PHOTOGRAPHY: RENNIE SOLIS]

  • CAMPAIGN LAYOUTS
    [PHOTOGRAPHY: RENNIE SOLIS]

  • OWN STORE DESIGN

  • LEFT: IN-STORE FIXTURE
    RIGHT: ECOMM SPLASH PAGE

  • EVENT ENTRANCE

  • EVENT FASHION SHOW/
    INFORMATIONAL MIXER

  • EVENT SPORT PLINTHS

  • EVENT EDITOR/BLOGGER LOCKERS
    WITH SWAG BAGS

  • BRAND ADVOCATES (L TO R):
    ERIKA TYMRAK (PRO SOCCER PLAYER)
    ZENDAYA (ACTRESS/SINGER)
    LOUISA CHIRICO (PRO TENNIS PLAYER)
    CANDACE PARKER (WNBA PLAYER)

  • THE MANTRA

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