Overplan but
don’t overthink
If the idea feels right, it is. Lock it down and protect it.
ADIDAS NEO
Heavy Knitwear

How do you take a range of seasonal products and showcase them in a fun and desirable way? The challenge was to keep the NEO flavor intact while delivering product-focused imagery for lookbooks, digital/social, and advertising. It was the perfect combination of photographer, talent, art direction, and seemingly effortless production. Pure magic (in front of a prop wall in a parking lot).

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [Photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

  • Campaign imagery
    [photography: Lars Borges]

More Work