Overplan but
don’t overthink
If the idea feels right, it is. Lock it down and protect it.
Selena Gomez
The evolution of an icon

best herbal viagra drug Working on the adidas neo/Selena Gomez collaboration over the course of several years, each broken into four quarters, provided interesting challenges. The brand needed the story to evolve, season after season. Not one to stand still, Ms. Gomez is always striving to improve herself. She’d graduated from tween to celebrity grown-up solo artist, and she was hungry to evolve her persona. We charted a creative path that allowed her to keep it fresh and not feel like she was repeating herself. Ultimately, as she evolved, so did the brand.

More Work