Overplan but
don’t overthink
If the idea feels right, it is. Lock it down and protect it.
ADIDAS NEO
Selena Gomez
Rebel by Design

To evolve the NEO x Selena collaboration, we evolved her story into what we lovingly call “Rebel by Design.” Stills and video assets supporting everything from advertising through social unleash a confident, sassy Selena coming into her own as a designer. Fearless, risk-taking, and looking great. She’s got it. She’s owning it. She’s making her dreams come true, and some of ours, too.

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Campaign hero imagery
    [photography: Dusan Reljin]

  • Selena Gomez Brand Video [Director: Dusan Reljin]
More Work