Overplan but
don’t overthink
If the idea feels right, it is. Lock it down and protect it.
Reebok Kids
Reebok X Disney

This is a tale of how to evolve a collaborative partnership and campaign while keeping it fresh and infusing the characters and products with emotion.

Through three seasons (and counting) of Reebok x Disney, our solution remains rooted in staying true to the playful imagination of a kid. Illustrations allow us to connect kids, Disney characters, and product in a visual narrative. The kid is the hero, transported to another time and place through imagination and play. It’s what kids do every day. Creatives, too, if they’re good.

  • CAMPAIGN HERO IMAGERY
    [PHOTOGRAPHER : ALLISON COTTRILL]

  • TOP AND BOTTOM: CAMPAIGN HERO IMAGERY
    [PHOTOGRAPHER : ALLISON COTTRILL]

  • CAMPAIGN HERO IMAGERY
    [PHOTOGRAPHER : ALLISON COTTRILL]

  • TOP AND BOTTOM: LAYOUTS
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • LAYOUT
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • LAYOUT
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • LAYOUT
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • TOP AND BOTTOM: LAYOUTS
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • LAYOUT
    [PHOTOGRAPHER : CHARLES GULLUNG]

  • TOP AND BOTTOM: LAYOUTS
    [PHOTOGRAPHER : ALLISON COTTRILL]

  • LAYOUT
    [PHOTOGRAPHER : ALLISON COTTRILL]

  • LAYOUT
    [PHOTOGRAPHER : ALLISON COTTRILL]

More Work