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Not Likes
HOOK THE HEART AND THE HEAD WILL FOLLOW.
adidas X Wanderlust
International Yoga Day 2017

Nearly a year after International Yoga Day it was International Yoga Day. Time flies. We were ready to rock it with something new – an impactful cultural moment for women that could be experienced locally and globally, and connect to the global brand messages of “Salute a Global Sunrise.”

This live-streamed sunrise yoga experience began in New York City and ended in Los Angeles.

Participants greeted the sunrise with Influencer-lead meditation, yoga flow, live music, sundial-inspired mirror installations, a custom juice bar and a peek at the latest product collection.

  • LIVE EVENT IMAGES

  • LIVE EVENT IMAGES

  • LIVE EVENT IMAGES

  • EMAIL BLAST

  • CUSTOM LETTERING

  • THE CUSTOM TOUCHES

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