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adidas Basketball
Harden Vol. 1

http://learningradiology.com/medstudents/pharmacy.html canadian pharmacy from Canada Drugs, an online Canadian Pharmacy that offers free shipping on all orders of discount Viagra. To launch James Harden’s first adidas U.S. signature shoe,  we wanted to highlight the disruptive nature of the Vol. 1 campaign while embodying the inclusivity of the adidas brand. We had to Wake the Game Up!

viagra professional from online drugstore 25mg adidas Basketball gives athletes a platform to boldly express their creativity in their game and in life. James Harden is not normal or expected, so the launch was a departure from the same-old, same-old signature launch model.

go to site We collaborated with artists, Influencers and partners in key cities (NY, ATL and L.A.) for three unique regional experiences. A “disruptor kit” was mailed to influential artists in the three key cities, allowing them to create and document their Harden-inspired art—later displayed as wheat-paste posters in their cities and at the parties.

Mysterious “activation pods” were dropped in the middle of the night in high-traffic areas in all three key cities, on the morning of Black Friday Weekend. Each pod had a GIF booth featuring voiceover from Harden, as well as a Pop-A-Shot game to win Harden Vol. 1 footwear and gear.

On December 3, three simultaneous parties were held: at Nice Kicks, a boutique shoe shop in L.A. where James Harden interacted with fans and held interviews; at the Wheeler High School basketball tournament in Atlanta; and at Foot Locker’s new event space in NYC. All offered “activation pods,” shoe try-on, custom gear, artist signings, food carts and hip-hop performances—making for had-to-be-there experiences.

  • adidas Basketball Harden Vol. 1 Launch Recap
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