Create;
don’t decorate
Modify the space to suit the concept, never the other way around.
adidas Running
UltraBOOST Uncaged Launch Event

On launch, the UltraBOOST was not only embraced—it was adapted/modified/hacked by fans. adidas took note, designing a follow-up that integrated the modified look without sacrificing performance: UltraBOOST Uncaged.

We were thrilled to concept and produce an event celebrating the launch of a shoe that resulted from such open-source communication and design.

The Uncaged launch encouraged collaboration by bringing creators, sneakerheads and alternative runners together to celebrate their creator spirit. Teams competed in an escape room for a chance to be the first to win UltraBOOST Uncaged Color.

  • TOP: EVENT INTRODUCTORY COPY
    BOTTOM: LOUNGE SEATING

  • EVENT/PARTY OVERVIEW

  • CUSTOMIZATION
    (DYE-SUBLIMATION SOCKS)

  • CUSTOMIZATION
    (AGLETS/LACE CHARMS)

  • EVOLUTION OF ULTRABOOST DISPLAY

  • ESCAPE ROOM PUZZLES

  • ESCAPE ROOM PUZZLES

  • ESCAPE ROOM PUZZLES

  • ESCAPE ROOM PUZZLES

  • EVENT/PARTY OVERVIEW

  • adidas Running UltraBOOST Uncaged Launch Recap
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