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adidas Women
PureBOOST X Launch

We gathered 25 influencers in LA to premiere the PureBOOST X and give them an unforgettable weekend.

To earn her attention and establish an emotional connection, we loaded the schedule with unique experiences, PureBOOST X shoe launch being one. There was a 2 day progressive workout that would kill a mortal, styling sessions, amazing meals, and finally a pool party with press and a video recap of their adventure.

The event is over but the aftershocks will be long lived. The launch wasn’t a one-off. It was an icebreaker, the beginning of an on-going conversation between adidas and these inspiring young women.

Oh yeah, the launch…the event within the event introduced a revolutionary new shoe to the very women adidas designers had in mind when they made it. The shoe is for her. A reward for being inspiring and an incentive to keep up the good work.

  • SHOE DISPLAY AT LAUNCH

  • TOP: PROJECTIONS OF INFLUENCERS AT LAUNCH EVENT
    BOTTOM: SHOES FOR INFLUENCERS

  • POWER WORDS INSERTED INTO SLOTS LIGHT UP LARGE X DISPLAY

  • TOP: INFLUENCERS AT LAUNCH
    BOTTOM: OVERHEAD VIEW OF LAUNCH

  • INFLUENCERS AT LAUNCH

  • INFLUENCERS AT LAUNCH

  • TOP AND BOTTOM: ASSETS CREATED FOR INFLUENCERS' SOCIAL FEEDS

  • TOP AND BOTTOM: ASSETS CREATED FOR INFLUENCERS' SOCIAL FEEDS

  • ASSET CREATED FOR INFLUENCER'S SOCIAL FEED

  • ASSET CREATED FOR INFLUENCER'S SOCIAL FEED

  • ASSET CREATED FOR INFLUENCER'S SOCIAL FEED

  • ASSET CREATED FOR INFLUENCER'S SOCIAL FEED

  • CLOSING PARTY

  • CLOSING PARTY

  • CLOSING PARTY

  • CLOSING PARTY

  • CLOSING PARTY

  • CLOSING PARTY

  • adidas Women PureBOOST X Launch Recap
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