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adidas Basketball
Harden Crazylight Seeding Kit

We seeded Influencers with kits that brought Harden, Ghost Pepper and Crazylight to life in an elevated, fun way. The kit played off Ghost Pepper (the colorway name) with supplementary items that turned up the spice level.

It wasn’t just a box of swag. The product was the highlight, but the reveal told a story—glowing red LEDs built intrigue as Influencers unboxed their new Crazylight kicks, revealing a bold colorway that brought new heat to a classic silhouette.

To inflame social buzz, Influencers’ communities were asked to repost imagery of the kit for a chance to win one of their own. They absolutely did. Social buzz was inflamed by Ghost Pepper.

  • SPOT VARNISH BRANDING

  • OUTSIDE OF BOX

  • INTERNAL LIGHTING CREATES INTRIGUE

  • BOX INTERIOR

  • DESIGN DETAILS

  • GHOST PEPPER VESSEL

  • GHOST PEPPER KIT EXPANDED

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