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Adidas Originals
Harlem GLC PR Kit

adidas Originals and Teyana Taylor set out to disrupt the boys’ sneaker world with the women’s Harlem “Good Luck Charm.” One aspect of our mission was to grab the attention of tastemakers to build some hype. The Medieval Assassin Kit did the trick. A deluxe, multi-layered experience, housing an antique key/USB full of product shots, an antique book with a laser-cut secret compartment, and a satin jewel bag with the Harlem GLC charm — a custom necklace we designed and had fabricated. The bottom of the box presented the shoes in a satin-lined nest along with a vial of perfume. It was as successful as it was beautiful — the shoe sold out faster than any other adidas Originals shoe in the history of the brand.

  • OUTSIDE OF BOX

  • FIRST LAYER OF BOX

  • OPEN KIT AND SHOES

  • GOOD LUCK CHARM

  • TECH RENDERINGS

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