Worship Detail
There are no small details on the path to sublime.
Happylucky
New Identity System

The cobbler’s children have no shoes? We can relate. We’ve been focused on our clients’ branding and identities at the expense of our own. Good problem to have. Fun challenge to tackle. Let the navel-gazing commence.

Several rounds of intensely focused, full-contact procrastination birthed a mark that represents our dichotomy within the parameters of stylish legibility.

Our bug, a.k.a. the “double-happiness smile,” boils things down to the essence and makes an excellent tattoo if you can’t afford to go full logo.

To celebrate our new identity and thank loyal partners, clients, and friends, we created the two-part launch kit. “Work Hard” helps you get the job done. “Play Hard” helps you celebrate the victory of a job well done. Like sweet and savory, Mick and Keith, happy and lucky — we’ve found them to be an ideal combination.

  • STATIONERY SET

  • PLAY HARD BOX

  • PLAY HARD BOX (EXPANDED)

  • WORK HARD BOX (EXPANDED)

  • WORK HARD BOX

More Work