Speak Human
Not Marketing
Studies indicate that 87% of consumers identify themselves first and foremost as human beings.
adidas x CNCPTS
EXPERIENTIAL RETAIL

As the first adidas x CNCPTS co-branded boutique, the space was a clean slate. How to make it rad and cut through the retail chatter was the puzzle to solve. An immersive, shareable experience highlighting the adidas brand was the answer.

We leveraged technology to present unexpected moments throughout the space, capped off with interactive projection screens for visitors to manipulate.

  • LAUNCH ZONE: PROGRAMMABLE LED CURTAIN

  • LAUNCH ZONE: PROGRAMMABLE LED CURTAIN

  • FITTING ROOM: THE PRISM

  • ABOVE: FITTING ROOM - THE PRISM
    BELOW: FOCAL ZONE - INTERACTIVE PRODUCT TECHNOLOGY

  • FOCAL ZONE: INTERACTIVE PRODUCT TECHNOLOGY

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More Work