Speak Human
Not Marketing
Studies indicate that 87% of consumers identify themselves first and foremost as human beings.
adidas x MACY’S
NYC Flagship Retail Installation

We did not get to design a Thanksgiving Day parade balloon (yet), but its still pretty cool to work with an OG like Macy’s in NYC. We collaborated with local artists Robin NYC and SacSix to create bold storytelling moments, highlighting the historic connection between Macy’s, adidas, NYC and Sport.

  • CLOSE-UP: MULTIMEDIA GRAPHIC

  • CLOSE-UP: MULTIMEDIA GRAPHIC

  • CUSTOM FOCAL POINT PILLAR

  • FITTING ROOM INSTALLATION

  • FITTING ROOM INSTALLATION

  • DIMESIONAL LACE INSTALLATION

  • GRAPHICS

  • ABOVE: CUSTOM KICKS BY SACSIX
    BELOW: IN-STORE ARTIST SIGNING

  • Above: Live Event DJ
    Below: Shoe Customization

  • GRAPHICS

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More Work