Studies indicate that 87% of consumers identify themselves first and foremost as human beings.
Yeti
Evergreen Retail Toolkit

Yeti makes coolers that transcend the category. As in grizzly bears recognize the logo and just keep walkin’.

We created a graphic system that establishes the YETI brand voice for retail and creates consistency in brand message, technology and products. It is evergreen – working throughout the year, not just seasonally or for launches. Graphics provide a solid foundation for authentic messaging for the brand and products at various retail touchpoints. This includes technical information on actual products, highlighting the high-tech features in a tactile and realistic way.

From now on, grizzly bears in the sporting goods store will finally understand WHY they can’t steal your beer.

  • RETAIL GRAPHICS

  • RETAIL GRAPHICS

  • RETAIL GRAPHICS

  • RETAIL GRAPHICS

  • RETAIL GRAPHICS

  • RETAIL GRAPHICS

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