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adidas Originals
Rich the Kid

NMD was blowing up, and Rich the Kid was just about to. The need was to infuse RTK into existing NMD creative in an authentic way – and drive sell- through.

The campaign aligned with brand themes, and showed both NMD and RTK in their best light. 1+1=3. That’s the kind of bad math we aspire to.

And sell-through was driven.

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