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adidas Originals
Falcon

How do you inject a chunky ’90s-inspired running shoe into a flooded sneaker market?

Be loud and bold, and hire a Jenner.

Carefully curated influencers were enlisted to shoot more handpicked artisanal influencers – and invited to lead the creative in an authentic way. If it sounds like the millennial-pocalypse is near at hand we’ve got news for you, friend: It already hit. We’re all surfing the aftermath.

As for the Jenner, Kylie was our connector – tying the overall campaign together as we differentiated the brand at elevated consumer experiences in LA and NYC.

It was a lot, but it worked to the tune of 100 percent sell-through at launch, and a conversation balloon that stayed afloat from launch through multiple commercial releases.

That’s how you inject a chunky ’90s-inspired running shoe into a flooded sneaker market.

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: LEXIS ROTHER ]

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: SEHER SIKANDAR ]

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: TORY RUST ]

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: RAMONA ROSALES ]

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: LEXIS ROTHER ]

  • CAMPAIGN IMAGERY
    [ PHOTOGRAPHER: RAMONA ROSALES ]

  • CAMPAIGN KEY VISUAL

  • CAMPAIGN KEY VISUAL

  • CAMPAIGN KEY VISUAL

  • CAMPAIGN KEY VISUAL

  • RETAIL INSTALL [ KITH ]

  • RETAIL INSTALL [ KITH ]

  • RETAIL INSTALL [ KITH ]

  • RETAIL INSTALL [ NICE KICKS ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

  • RETAIL INSTALL
    [ FINISHLINE @ HERALD SQUARE ]

More Work