The ask was simple: connect the three different areas where Karlie works with adidas (Athletics, Stella McCartney and Training), with the key products identified by month. Also, to tell her creator story through digital/social, driving to retail. And, recommend all assets needed, plus a posting strategy. Oh, and one more thing: capture that content. No prob.

“Creators by creators” celebrates the different ways creators use sport and creativity to become the person they want to be. Karlie is a creator—part-time student, part-time model, part-time entrepreneur, she is creating her own brand with each venture she starts. Telling a story as rich as hers takes a keen eye and some careful planning. Karlie isn’t a tagline; she’s a full-on conversation.

All those layers, asks, needs and challenges later, Karlie said it was the most organized, well-run shoot she had ever been a part of. Easy peasy.