International Yoga Day. If you know about it you are flexible. If you don’t – probably not so much. adidas knows their up dog from their down and wanted to do something special, own the digital conversation special, an all-day yoga at the “Top of the Rock” special.

Curated classes were each designed around an individual value: Inspiration – a deep, spiritual form of yoga; strength – a form of power yoga like Ashtanga; creativity – a progressive form of yoga like hip-hop for athletes;
and movement – focused on dynamic motion and flexibility like Vinyasa. Key media and Influencers were in attendance. Live streaming enabled anyone to participate regardless of time zone, and they did – globally.

It was inspiring, fun, and adidas dominated the conversation with 84% of the voice with the hashtag #InternationalYogaDay