When You're Bold and You Know It
Celebrating new silhouettes and seasonal colors should be, well, colorful. We decided to plus up and max out the energy of the adiColor retail and digital campaign by leaning into the simplicity that makes adiColor iconic – infusing it with bold color combinations, unique casting and dynamic sets that made the vibrant collection stand out even more.
Hit ‘em with color and say less – we focused our strategy on a video and still campaign celebrating the product’s bold color palette across eComm and retail.
We brought a fresh, bold approach to this iconic product line through vivid color combinations and modular set designs, creating dynamic, continuously evolving imagery.
This season of adiColor went on to be one of the most successful .com product releases to date for adidas. Expanding the brand’s creative world led to the campaign’s global adaptation and internal recognition as best-in-class content production.