ADIDAS SUSTAINABILITY

A Global Toolkit for Saving the Planet

Our challenge was to help adidas mobilize and align their global mission: to do more good for our planet in everything they create as a company. An unprecedented sustainability initiative for them, and a project that aligns perfectly with Happylucky’s values. Together, we created a global toolkit that links and guides adidas digital, ecomm, and retail under one consumer-facing, storytelling sustainability platform.

Opportunity:

We were able to apply our expertise across multiple disciplines to develop a scalable toolkit covering retail and digital for multi-platform use across markets, budgets, consumers, and messaging strategies.

Approach:

Our team of strategists, writers, and designers led adidas Global through planning a digital guidebook for creating robust consumer experiences across all consumer touchpoints.

Result:

Creating this level of brand consistency gave adidas the opportunity to cement their End Plastic Waste messaging with long-lasting resonance. Now, the comprehensive toolkit we built with them is being used by creative agencies around the world as their North Star for developing campaign content within their local markets.