Uplift by Brew Dr: Identity + Packaging
UPLIFT YOURSELF, UPLIFT YOUR WORLD
Uplift is a natural energy drink chock-full of goodness. Not just in flavor and ingredients, but for the planet and the people on it. Through the visual identity, we highlighted Brew Dr.’s commitment to community (1% of every purchase goes into social justice programs), lifted people up and made them want to buy. And, oh man, does it pop on the shelf.
ELECTRIC (LOOK AND) FEEL
With an energetic color palette inspired by the natural ingredients in each flavor, unique double front panel design featuring a botanical illustration, a gradient shifting from dark to light moving up the can, a geometric pattern that literally draws the gaze upward and an inspiring copy – everything about the new branding was designed to uplift.
The design was a total hit. Just after the launch of the new look and feel, positive comments came flooding in from the client, shoppers and the design community alike. We are uplifted too.