Chewy: Shoot

DO IT YOURSELF

Pets? In costumes? Count us in. Chewy needed step-by-step “how-to” DIY couples’ Halloween costume images on a shoe-string budget – in the midst of a global pandemic – in a week. We put on our masks, rolled up our sleeves, gathered our furriest friends and got shooting.

Man wearing avocado tee shirt with cat dressed as toast.
Dog dressed in a tux as the Bachelor shakes paw with woman holding a rose, dressed as a Bachelorette.

Step 1: Gather supplies: a shirt, a piece of cardboard, green and brown fabric paint, a one-inch wide flat paintbrush.
Step 2: Put cardboard inside shirt to prevent paint from bleeding through to the back.
Step 3: Paint shirt with an avocado half with the green fabric paint.
Step 4: Paint pit of avocado with brown fabric paint.
Completed avocado shirt

SCRAPPY DAPPY DOO

Pets? In costumes? Count us in. Like Chewy, there aren’t many things we love more than our animals. To keep costs low, we got crafty and scrappy, enlisting the help of amateur models (friends and pets), hand-making the crafts step-by-step, and bringing it all to life with our talented in-house photographer.

Dog dressed as pilot with owner dressed as Rosie the Riveter
Cat in hotdog costume with owner dressed as a hotdog vendor

Cardstock, scissors, measuring tape, and a glue gun
1. Set the foam or cardstock in front of you in horizontally.
Cardstock being cut in two
2. Measure the circumference of your head. You’ll know the exact width of foam or cardstock you’ll need by dividing that number in half and adding 1 inch. Based on your individual measurement, mark and cut the determined amount of foam or cardstock from your sheet. (So, if your head’s circumference is 22 inches, divide 22 by two and add 1 inch. You get 12, and now know that you’ll be using a piece that measures 12 inches across.) Additionally, make a mark two inches from the top that runs the length of the foam or cardstock. Cut this section off, as well. Using these measurements, you will now have a 10-inch by 12-inch sheet.
Paper ends being folded and glued with glue gun
3. Fold each end of the foam ½ inch inward and glue into place.
Paper being folded and glued with glue gun
4. Fold the entire top half of the sheet down and glue along the left and right edges. Let dry.
Paper hat with Hot Dogs! Button
5. Decorate.
Completed hot dog vendor costume with hat, white shirt with rolled up sleeves, red apron, and blue jeans.
6. Pair with a white shirt, apron and jeans.

HAPPY HOWL-O-WEEN

Not only was this shoot a lot of fun for all involved (except one of the cats…), Chewy was super happy with the results, we stayed within budget and turned images around the day of the shoot.

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