CHEWY HALLOWEEN

It’s Pets… In Costumes

If there’s one thing we really love, it's our pets, and a good costume. So, we jumped on board when Chewy came to us for an engaging “how-to” photo shoot to inspire DIY costumes for pet parents and their fur babies on a tight budget, amid the pandemic, in one week.

Opportunity:

We love pets. Even better, we have pets. So we used our own, creating a fun, follow-along narrative that made for easy, entertaining online engagement.

Approach:

Fearing no timeline, especially not the fast ones, we utilized our in-house talent (yes, fur friends too) to create content that was crafty and easy for consumers to follow along

Result:

Can you say “relationship goals”? A successful and fun photo shoot that stayed well within budget and created a lasting relationship with our Chewy partners.