EAST FORK CULTIVARS

Agrarian Rooted. Community Driven.

To cut through the crowded CBD market, we worked with East Fork Cultivars to revamp and highlight their heartfelt, humble beginning as a conscious agrarian brand. What started as a logo refresh turned into brand positioning, strategy, social media plans, website rebranding, packaging, retail displays, and educational collateral that more than doubled the user base.

Opportunity:

Collaborating with East Fork Cultivars leaders for authentic insight into their origin stories, we saw their expertise and humanity as the strongest way to attract new users, educate a rapidly growing audience, and create brand loyalty.

Approach:

Understanding the brand’s mission to promote healing and education, we paired industry insights and genuine storytelling with bright, crisp photography and a friendly tone that enticed newcomers to learn more about East Fork Cultivars.

Result:

A continued partnership with a values-aligned brand that is committed to sustainable farming practices, environmental responsibility, and education. We helped the brand’s Instagram following grow from 800 users to 14,000+ followers. They even created a specialized strain named Happylucky!