East Fork Cultivars: Brand Identity
To cut through a crowded CBD market and reflect their position – not just as growers – but as educators, cultivars and community builders, we dug into East Fork Cultivars’ past, creating branding that pays homage to their heartfelt beginnings, sustainable farming practices and core values
FROM LOGO TO RE-LAUNCH
They came to us looking to attract and educate a rapidly growing audience and stand-out in a crowded, uninformed, THC-dominant market. What started as a simple logo refresh grew into a total brand overhaul – and a lasting partnership. We worked alongside the East Fork team to develop a refreshed brand positioning, strategy, social media plan, website, packaging, retail displays, and education collateral – introducing elevated photography and an informative, friendly tone.
GROWING AND GROWING
Their Instagram follower count increased from 800 to over 14,000 (and growing). East Fork Cultivars continues to grow and add collaborative product partners with us at the creative helm. We are proud to work with companies like them because of their commitment to sustainable farming practices, environmental and social responsibility and education.