Luminous Botanicals: Identity and Packaging


A rebrand of the cannabis-based health and wellness line, Luminous Botanicals.

Six bottles of cannabis tonic displayed so two sides of each label can be seen. Each label has the product name listed horizontally over a color field, and the blend vertically over a white column.

From Cluttered Market to Stand-Out Brand

Our task: break through the oversaturated—and often misguided—cannabis market.

A Refined Approach

Happylucky disrupted the cannabis market by drawing cues from homeopathy, health food and cosmetics for a more refined and trusted aesthetic. We introduced bright colors, clean typography and elegant forms to create an elevated identity that allows for product expansion as Luminous Botanicals grows their offerings. Most importantly, because Luminous Botanicals is used for recreational as well as medicinal purposes, it was imperative that the messaging clearly communicated the purity of the product and accuracy of dosage.

The box and dropper bottle packaging of the Earth blend.
The boxes, in two sizes, and dropper bottle packaging of the Meadow blend.

Weed that Wows

The result: increased brand recognition and a repositioning of Luminous Botanicals as industry leaders advocating for the purity and healing power of plant-based medicine.

Three boxes of Cannabis Tonic softgel capsules, in Sky, Meadow, and Earth blends, and a box of CBD Tonic softgel capsules.