Stella McCartney x Bandier: Retail Installation & Activation


The task was exciting: launch the newest adidas by Stella McCartney collection with a week-long sustainable retail takeover, hosting a media and influencer event at Bandier’s three-story flagship store.

Guests to a yoga class sit cross legged on their mats in a space lit pink while they watch a hologram of an instructor.

All Senses Touched

What emerged was a shared multi-sensory brand experience: shoppers were guided through an immersive journey of sound, light, tactility, scent and taste, that was brought to life using next-level technology.

A woman, standing with leg outstretched, follows along with a hologram yoga instructor in a hologram booth.
A scrim with description of the hologram booths is hung in front of a row of booths divided by more scrim. A hologram yoga instructor is shown in the nearest booth.
Two women look at a small mobile hologram device set up on one phone held horizontally. One woman looks at the device through the screen of a second phone.

Stella’s Aesthetic
and Ethos

The Bandier space was infused with the aesthetic and ethos of adidas by Stella McCartney—creating an experience that was both meaningful and memorable.

A view of the white retail space, with a cashout counter and shoe pedestals made of circular tubes of white cardboard, and a large graphic featuring Karlie Kloss that reads: Less Impact = More Power.
A room with the cardboard tube counter stacked with red and blue yoga mats and text on the wall behind that reads Creator Lab, and a variety of speckled foam seating.
A foam bench under a black and white halftone printed wall with the Stella McCartney Bandier logo lockup.

Speaking Sustainably

In line with the brand’s ethos, everything in the store had to be sustainable. Challenge accepted. From the fabric displays, to the cardboard footwear risers, to the reconstituted foam seating; all materials used were either recyclable or reusable. Hologram versions of Stella and our London-based Chroma Yoga instructor meant that they could both be there without the carbon footprint of flying. The space was impactful and elevated, and it connected to the consumer in a meaningful way while staying true to the brand.

A view of the cardboard tube footwear pedestals and product shelving beyond, with Less Impact = More Power and the adidas Stella McCartney logo on the wall.
A pink and red lit space set up with yoga mats and a hologram instructor at the front of the room.
A stack of yoga mats, branded towels, and some snacks and juices sit on a white counter with Creator Lab written on the wall behind.