Ōkta - Food Born of The Pacific Northwest
We were tasked to distill two-star Michelin chef Matthew Lightner’s unique and ever-adapting creative vision into a brand as simple, meaningful and powerful as the hyper-local farmed-and-foraged courses he creates. We developed a name, ethos, and brand identity to articulate the poetic Pacific Northwest culinary experience. Understanding the food’s connection to the Pacific Northwest laid the groundwork for developing a rich brand experience that would nourish, educate and connect guests to the region.
Matthew’s new restaurant, ōkta, allowed us to combine our branding and experiential expertise to hypnotize visitors with multi-sensory triggers that would evoke memory, emotion, and an almost palpable sense of this unique, magical place.