Zappos: Running Social Strategy & Launch
BELIEVE IN EVERYONE & EVERY RUN
“Everyone is Welcome.” So when they asked us to build a social channel for runners, we kept this top-of-mind, speaking to every type of runner, from first-timers to marathoners and everyone in-between.
You’re probably thinking, ‘Wait, they do running?’ We didn’t know either, so clearly, building their presence as the “go-to” resource for runners in a crowded market (with limited resources) was no easy feat. We carbo-loaded and got to work.