Speak Human
Not Marketing
STUDIES INDICATE THAT 87% OF CONSUMERS IDENTIFY THEMSELVES FIRST AND FOREMOST AS HUMAN BEINGS.
adidas Originals
Arkyn SS18

adidas Arkyn is a new sneaker profile designed by women, for women. Rather than a one-scalable-fits-all install, we did three – because one size never really does, and because many voices tell the Arkyn story.

We chose three Influencers to collaborate with, inviting each to connect shoppers to the Arkyn franchise in a human and immersive way.

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