Speak Human
Not Marketing
STUDIES INDICATE THAT 87% OF CONSUMERS IDENTIFY THEMSELVES FIRST AND FOREMOST AS HUMAN BEINGS.
adidas x Stella McCartney
Bandier Retail Installation

Launching the adidas X STELLA MCCARTNEY collection is a creative’s dream gig. We designed and built a full-store takeover of Bandier’s flagship NYC retail/studio, with three floors and multiple spaces in which to show-and-tell this fresh collection.

Sustainability was a must—not an option—so we kept it front-of-mind throughout, designing and redesigning, researching and sourcing materials to serve up a triple-decker event with a snack-sized carbon calorie count.

Creating the Chroma Yoga workout space with simple fabric and light, hologram-led classes flexed the high tech without killing the namaste buzz. The future is here.

Guests’ senses of sound, touch, scent, taste and light were stimulated on an immersive journey flowing from space to space, for a multi-sensory brand experience they won’t forget.

  • IN-STORE INSTALLATION:
    CASH WRAP & FOOTWEAR DISPLAY

  • IN-STORE INSTALLATION:
    CASH WRAP

  • TOP:
    IN-STORE INSTALLATION:
    PRODUCT SHOWCASE

    BOTTOM:
    IN-STORE INSTALLATION:
    CREATOR LAB

  • TOP:
    IN-STORE INSTALLATION:
    CREATOR LAB

    BOTTOM:
    IN-STORE INSTALLATION:
    HOLOGRAM PRISM

  • IN-STORE INSTALLATION:
    LOUNGE

  • EVENT INSTALLATION:
    HOLOGRAM BOOTH

  • EVENT INSTALLATION:
    HOLOGRAM BOOTH

  • EVENT INSTALLATION:
    CHROMA YOGA ROOM
    AND HOLOGRAM OF STELLA

  • EVENT INSTALLATION:
    HOLOGRAM OF STELLA

  • EVENT INSTALLATION:
    CHROMA YOGA ROOM

More Work