REEBOK PUREMOVE+

For Women Who Want More

Not your average collection of bras and tights. We worked with Reebok to intensify the impact of their innovative and inclusive PureMove+ collection and acknowledge consumer feedback by bringing them directly into the conversation. By producing a striking visual campaign that tapped into the high-quality Motion Sense™ technology behind each piece, we were able to illustrate that Reebok listens, then takes action. Each design gives women more support, more style, more comfort, and more reason to love Reebok.

Opportunity:

Positioning Reebok as the platform for innovation and inclusivity, we were inspired to lead with a powerful photo shoot capturing the stories of a thoughtfully cast group of fearless women.

Approach:

Highlighting the brand’s ability to create for everybody, we paired all social, digital, and retail content with messaging that emphasizes MotionSense™ as technology that allows fearless consumers to move like never before.

Result:

A breakthrough storytelling moment that showcased Reebok as a true women’s ally in the fitness community.