ADIDAS: NOTHING LEFT BEHIND

Waste Nothing, Gain Everything

Launch the Free Hiker GTX in a way that equates sustainability with the emotional benefit of living a “Nothing Left Behind” lifestyle. On it. This best-in-class, influencer-led seeding campaign left nothing behind in how it was made, distributed, and actively engaged sneakerheads and outdoor enthusiasts alike—inspiring unprecedented growth.

Opportunity:

Partnering with influencers across Instagram, YouTube and TikTok allowed us to address product awareness and demand with a focus on reinforcing the  “Nothing Left Behind” lifestyle and the versatility and style of the product, effectively meeting all goals at once.

Approach:

Influencers received a biodegradable seeding kit that literally leaves nothing behind except the product – a plantable seed-paper box (with QR code leading to a product microsite) and a dissolvable bio-foam insert designed to return to the Earth.

Result:

With sharp strategy and focused product storytelling, we were able to meet all objectives without sacrificing any one of them at the expense of the other. We also grew first-time adidas buyers by 25%, saw 100% sell-through of women’s products in less than two weeks, and launched one of adidas’ most successful email campaigns ever!