ADIDAS SPACE RACE ULTRABOOST 20

Goodbye, Gravity 

To capture the attention of the Finish Line audience, we worked with adidas to create a bold and memorable moment that highlights the adidas Ultraboost partnership with the International Space Station. We created a fully immersive, augmented reality experience built on an out-of-this-world story pulled entirely from the shoe, the Ultraboost 20.

Opportunity:

Showcasing our ability to develop an out-of-this-world experience that drives earned media and gets this unique collab into the feeds of the right audience.

Approach:

We created an AR-forward, influencer-led brand experience that was theatrical, interactive, collaborative and personalized, enabling us to stay engaged with consumers pre-event, during, and after.

Result:

The engagement and attention of more than 1.4 million people, and a boost in Finish Line loyalty program memberships and brand awareness along the way.