ADIDAS WOMEN'S COMMUNITY

There For Her, Always

We partnered with adidas Women in New York and Los Angeles to create an always-on, purpose-driven community for all women, regardless of their situation or background, and provided local women with the support they needed to learn, grow and give back to their communities, themselves, and each other.

Opportunity:

We were uniquely positioned to put teams in NYC and LA to develop an ongoing relationship with women's communities in those flagship cities, driving brand affinity and cross-promotion during key brand moments.

Approach:

Happylucky created a multidimensional program that speaks to multifaceted women, positioning adidas where it’s strongest as the brand that enables women to stay empowered, feel good, and break barriers.

Result:

A series of events became a movement, engaging women from all walks of life across the country in support of each other and in praise of the adidas brand with nearly 100% UGC on branded hashtags, and 70% CRM engagement, three times the brand’s average.