LUMINOUS BOTANICALS

Reconnect with Yourself

The cannabis industry is ever-growing, and so are our Luminous Botanicals partners. To stand out and fight cannabis stigmas, we created a refined and authentic rebrand focused on the homeopathic and wellness elements tied to the brand.

Opportunity:

With the need for education around the benefits of cannabis at an all-time high, we wanted to build a new identity and packaging system for a cannabis brand that could clearly communicate the holistic health and purity of their product.

Approach:

Drawing cues from wellness products, we created an elegant design to disrupt traditional cannabis culture branding – using bright colors, clean type, and luxurious forms to highlight the holistic “cleanliness” of Luminous Botanicals.

Result:

Increased brand recognition and a timeless design that easily adapts to the ever-shifting cannabis market.