SAVAGE X FENTY 

A Savage Grand Opening

From its fluid expression of sexuality to its gender inclusivity, Rihanna’s Savage X Fenty brand has undeniably changed the industry through the power of body positivity, confidence, and self-love. Happylucky was asked to help the brand move from online retail to in-person store experiences. We pulled out the stops to produce a grand opening that was all about celebrating that power in every way possible.

Opportunity:

From online to IRL! We had the opportunity to welcome consumers to a whole new world they’ve previously only seen through screens. We invited guests to be part of the fierce empowerment and radical inclusivity that is Savage X Fenty.

Approach:

Capitalizing on the brand’s inclusivity and confident tone, we created content that was authentic to both Savage X Fenty and its fans. Through fearless, provocative, and disruptive messaging, we pushed boundaries and made the brand accessible.

Result:

This was the first time consumers got to experience the fearless, confident, inclusive, and disruptive Savage X Fenty world in person, and it’s only the beginning. As for the results: we threw one helluva grand opening with a sales average of $40K, and Rihanna herself even turned up to party.